Positively Print is a print advocacy program designed to promote the power of print in the media mix. The program is intended to encourage companies involved in print to devote part of their ongoing advertising and promotional campaigns to a generic advocacy of print as a communications media.
While the focus of program submissions must be on print—primarily directed at those who select media or create campaigns—eligible entries may be a part of corporate or product advertising produced in any media, preferably print, but may include TV commercials, web advertising and various other e-formats. Entries must include electronically submitted materials that document the Positively Print campaign, which may include but are not limited to: tear sheets, TV commercials, web ads and e-advertising.
Print has always been—and continues to be—a vital component of today’s integrated marketing campaigns. These ‘best of the best’ examples of print promotional campaigns recognized by the Positively Print program will feature the various types, unique attributes and effectiveness of this essential media.